Getty photographer Kevin Frayer has documented a strange phenomenon which, he discovered, is actually very common in Chinese versions of the much loved Swedish chain IKEA: customers indulging in a short nap.
Travelling to Beijing he noticed scores of innocently snoozing people curled, stretched out, bent over, huddled and laying prone on every type of IKEA surface you could imagine. Testing the merchandise? Sure, in some cases. In others it appears it’s just herd mentality – if everyone else is getting some shut eye, why shouldn’t we? When in Rome, or in this case, China.